Laura Ormson is all to familiar with the lack of cute golf clothing. Competing when she was younger, she was often embarrassed to wear the clothing that was deemed tournament appropriate. While attending Wake Forest, Laura and her mom, Cindy who’s a designer, talked about starting a golf apparel line for young women. With the help of Office of Entrepreneurship, they built a business plan and started Wear to Win.
Although the clothes are targeted to younger ladies, the designs have elements that we could all love and wear. “The skorts are designed to fit just below the natural waist so that they are comfortable and figure-flattering for all [and] the Slimming Ruched Top is flattering through the mid-section thanks to its unique design featuring extra length and subtle gathers along the side,” Laura says. Added bonus – all the clothes are made in Chicago and can be purchased on their website.
In addition, the Ormsons are aiming to help young women be more confident on and off the course. Their blog, The Clubhouse, is written by “junior, collegiate and professional golfers who offer the secrets of their experiences to girls and women. Our latest post features Jillian Speece, a high school and collegiate golfer, as she and her band depart on national tour. These interviews, mental tricks, exercise tips, and motivating stories are there to empower girls in their games, their careers and their lives,” says Laura.
Images courtesy of Wear to Win.
Great post! It is so difficult to find golf clothing for younger girls, so I am happy someone is finally designing clothing for us (and they are made in the US)!
Love it! Fun and colorful clothing is difficult to come across in the golf world, love that you’re working to motivate women to play golf with confidence!