Trying to find a belt that is functional to wear while golfing can be an arduous task. I had been wearing fabric ones that lay flat but there’s always the question – “What do you do with the flap?” You know, all the extra belt that’s left over at the end that you inevitably try to contort into a knot to keep it from hanging down and interrupting my swing.
Problem solved with hipsi, the ingenious belt designed by two career women-turned-moms. Both Alyson Harber and Amy Sirich, the company’s founders, are golfers but the idea began when they started dreaming of a belt to wear with their Seattle soccer mom uniform of t-shirts and jeans. They created a long list of criteria including no flap, it would lay flat, be invisible under their shirts, and be fashionable. When they looked and couldn’t find anything, they knew they were onto something.
Adjustable Belt Hooks
It took nine months of designing, but their finished product is brilliant. The buckles come in various colors and designs and are interchangeable. Your first purchase of $60 is a belt and matching buckle of either “Back in Black” or “Bubbly,” a champagne color. You can then purchase additional buckles, for $32, each named after a song. The belt itself is made of superior-grade elastic and doesn’t have a lot of give, so it stays in place. They come in three sizes AND have bra hooks on the inside so that you can adjust it to go around your waist or your hips.
When I ask them how they came up with the name, Alyson and Amy look at each other and smile. “It’s a play on words of ‘hip’ and ‘hips,’” Amy explains. “But it wasn’t our first choice. We were getting ready to submit our trademark application for the original name and Victoria’s Secret beat us to it. So we made this up instead.” “Hipsi fits the company so much better,” Alyson adds. I agree.
I tried the belt when I went golfing and it works perfectly. It doesn’t slip, move around, or have the annoying flap. And, it looks great. What more can a girl ask for?
To see the whole collection and buy your favorite, go to hipsiworld.com.
Images courtesy of hipsi.
